The Pros and Cons of Going Viral
The Pros and Cons of Going Viral
What happens when your product goes viral . Awkwardly viral. The New York Times tries to unpack the marketing implications of “icing” for the beverage company Smirnoff. The game , which seems to have bubbled up on certain college campuses (no one knows for sure), mocks Smirnoff Ice, but also seems to be driving sales through the roof. Industry experts say this will end badly for Smirnoff …
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