Do traditional strategic concepts apply in the e-marketing context?: An article from: Journal of Business Strategies

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This digital document is an article from Journal of Business Strategies, published by Center for Business and Economic Research on September 22, 2001. The length of the article is 5883 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Do traditional strategic concepts apply in the e-marketing context?: An article from: Journal of Business Strategies

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